KSUBI SUCCESS CONTINUES
WITH LAUNCH OF
Having built a cult following globally since 1999, Ksubi is arguably one of the most revered Australian fashion brands of today. Its success it set to continue as it prepares to open an Australian store on June 29.
Located at 130 Oxford Street in Paddington, the new Ksubi store will sit within the prestigious ‘Intersection’ shopping precinct, alongside local and international designer boutiques.
The minimal design of the 250 square metre retail space will feature a monochromatic interior with white neon lighting, flat black fixtures, raw concrete floors and industrial finishes to compliment permanent installations by commissioned artists.
Renowned for its signature denim and deliberate unfussy style, Ksubi is available globally from an impressive selection of premium retailers including Barneys and Kith in the US, Harrods and Selfridges in the UK, and Ron Herman in Japan.
Ksubi continues to attract an influential fan base with the likes of Kylie & Kendall Jenner, Hailey Baldwin, Gigi Hadid, Selena Gomez, Paris Jackson, A$AP Rocky, LeBron James, Kendrick Lamar, Childish Gambino and Jared Leto unable to get enough of the irreverent brand.
Contributing to the eponymous label’s cachet, Ksubi recently announced a collaboration with hip hop heavyweight Travis Scott. The limited edition range will be released in October 2017.
With denim in its DNA, distressed denim jeans, jackets, cut-off shorts and skirts form the foundation of each Ksubi collection. Sitting alongside a range of premium basic t-shirts and a seasonal capsule of men’s shirting, jackets, women’s tops, dresses and swim, progressive shapes and fabrications featuring raw finishes are key to the signature Ksubi aesthetic.