General Pants Co.
The General Pants Group is one of the largest and most respected youth fashion retailers, with 52 stores across Australia and the US, and an internationally shipping online store.
Since our humble beginnings as a specialty denim store on Sydney’s George Street in 1972, we’ve evolved and grown to be recognised as a cutting edge purveyor of youth fashion and style internationally; delivering a culturally-inspired fashion experience for young-blooded individuals wanting apparel with attitude.
Our General Pants Co. team comb the world looking for the latest youth fashion brands, and combine their selection with basic and diverse influences from fashion, music, art, skate and various urban subcultures.
The result is a truly unique shopping experience, both in store and online, that disrupts the average for young-blooded individuals in search of a truly exclusive collection of youth fashion and brands.